INNOVATIVE SWAROVSKI ZIRCONIA Cuts and Colors Reflect NEW Perspectives

Swarovski launches new Zirconia cuts and colors to celebrate its 125th company anniversary in 2020

Swarovski will celebrate another sparkling milestone in its history in 2020, when the company, at home in the heart of the Austrian Alps, and globally renowned for its brilliant diversity of products, marks its 125th Anniversary. In honor of the occasion, Swarovski has launched two brilliant new cuts for Swarovski Zirconia and introduces the Vibrance Family, a unique color concept that seamlessly blends two shades on the surface of a single stone. 

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