The documentary is set in Wattens, Austria and invites viewers into the Swarovski factories and archives to capture the creative process behind Gaultier’s Kaputt jewelry collection. Through dynamic moving images and rich photography, Valli, a two-time Oscar-nominated filmmaker, puts front and center the push and pull of this process – the clashing of artistry and science, tradition and innovation and perfection and imperfection.
Valli noted, “There are not many places that have this pride, this creative freedom, this sense of adventure. This chemistry is what makes Swarovski; what makes it alive and so creative.”
Scenes showcasing designers and goldsmiths, glass factory workers and board members highlight the diverse and empowering workforce that fuels the Swarovski business. All the while, the adventurous spirit of founder Daniel Swarovski – a mystic presence in his famous top hat and cane – harks back to the brand’s establishing philosophies and goals, those of which we are still inspired by today.
Nadja Swarovski, Member of the Swarovski Executive Board, remarked, “Swarovski has an exciting story to tell, which is why we thought it would be important to cast a light on our home in Wattens and show how much passion is involved in the creation of crystal. I feel so inspired and proud, and I know this is exactly what our employees will feel when they see this film.”