For ‘Brilliance of Design’, co-founder Mary Ta ingeniously curated her MASS Beverly showroom to take visitors on a dazzling Swarovski journey. An entryway vitrine features large wood and stone panels illuminated by embedded crystals. Walking through the space, hanging crystallized signage captivate and catch the eye while backlit crystal Swarovski Active Panels shine amongst fascinating Architectural Surfaces.
Crystal Palace designer collections on display include Mini Voyage by Yves Behar, Blossom and Luminous Reflections by Tord Boontje, Glaciarium by Fredrikson Stallard and Cascade by Vincent van Duysen, which all combine innovative LED lighting technology with the beauty of cut crystal.
Representing Atelier Swarovski Home are designers Aldo Bakker, Barbara Barry, Tord Boontje, Andre Kikoski, Daniel Libeskind, Nendo, John Pawson and Fredrikson Stallard.
To further push the boundaries of crystal creativity, a ‘Brilliance of Design’ competition coincided with the showcase’s launch. Designers around the world were asked to challenge traditional design approaches with bold and innovative crystal integration concepts in three categories: Lighting, Home Décor and Architectural Surfaces. Applicants were encouraged to explore Swarovski’s rich design history and full assortment of crystal colors, effects and materials.
The inaugural competition winners are Bahata Saha for Architectural Surface, Josha Roymans for Lighting and Tilman Bartl for Home Décor. Recipients were selected by an esteemed panel of judges including Nadja Swarovski, Member of the Executive Board, Swarovski Crystal Business; Mary Ta and Lars Hypko, Co-founders, MASS Beverly; Yves Behar, Founder and CEO of fuseproject and Swarovski Collaborator; and Edie Cohen, Deputy Editor, Interior Design Magazine.
Bahata Saha is a BFA architecture student at Parsons School of Design in New York City. Her Crystal Marble Lantern concept was inspired by a salt lamp and the harmonious and peaceful ambiance the juxtaposition of shadow and light creates. Saha designed a wall panel to replicate this experience on a large scale with compound layers of marble and Swarovski crystal.
Josha Roymans’ eponymous studio is founded on ‘intuitive creativity’ and has yielded a wide range of functional objects that blend design and art. The designer looked to Aurora Borealis for his concept, bringing its vivid hues and wavy refractions inside with an LED fixture of ribbon shaped glass and Swarovski crystal plates.
Tilman Bartl established his own studio in 2013 and has worked on design projects for high-end clients including Swarovski, Mercedes, Hermès, Nespresso and more. Bartl’s concept is a crystal glass vase made of stackable pieces that can be rearranged and customized. The design challenges the laws of physics with perfectly polished surfaces that guarantee a water-tight seal without the use of adhesives.
The winning designs were presented at a cocktail reception on May 6th at MASS Beverly with leaders from the art, design and architecture communities in attendance.