This is clear in its just-launched campaign, already making waves on International Women’s Day (March 8). Swarovski has invited its thousands of worldwide employees and its millions of followers on social media to pledge to do one thing to take action and post a photo of it to inspire others to do the same. It can be a small choice or a big, bold move. No matter what, it needs to be an act. Swarovski has been invested in responsible relationships with people throughout its history and after over 120 years the need for real, impactful action on an everyday level is what moves the needle.
Nadja Swarovski, Member of the Swarovski Executive Board, commented: “We are proud to come together this International Women’s Day to launch Swarovski’s first global equality campaign – The Future is Equal. Swarovski is delighted to play its part in advancing equality and creating lasting positive change. There is no better time than now to commit to an inclusive world for all.”
This sense of urgency is spurring people to seize the moment.
The reach and power of Swarovski’s voice have grown in recent years as it earned more followers. Over this time, the brand has championed women’s’ equality in business (from UN Women’s Empowerment Principles, to mentoring and leadership programs), the creative industries (including UN’s HeForShe Arts Week and Women in Film) and wider society (such as Trust Conference, and Swarovski Foundation partners). Today, Swarovski is showing that their global campaign is paving the way for a more diverse, more inclusive, and, certainly, more sparkling future.