Swarovski has recognized International Women’s Day over the past 4 years, and in 2018, we globally launched our largest activation on diversity, ‘The Future is Equal’. The campaign aims to champion equality by encouraging people to come together to accelerate change for a fair and equal world.
2018 was a tipping point for gender equality. Unveilings of scandals in the entertainment industry fueled the #MeToo movement while distrust in the political and judicial system stirred outrage, inspiring a host of protests and marches. As we enter 2019 demanding that ‘TIME’S UP’ on harassment, discrimination and inequality, we welcome a year of action with new legislation and social movements.
Swarovski believes that equality is everyone’s business and that advancing gender equality is a global challenge, which requires support from all sides. To show your support, Swarovski invites everyone to take a ‘Solidarity Selfie’. Simply form a ‘W’ shape with your hands and snap a photo of just yourself or with a loved one. Then share it on social media with a message of support and tag someone to join the movement. Be sure to tag @Swarovski and use official hashtags #TheFutureIsEqual and #InternationalWomensDay.
Swarovski aims to empower people to embrace diversity and inclusion so that we can shine brighter together. To overcome challenges within our industry, we must be bolder together, and by committing to advancing equality, we are working to spark change together.