Swarovski answered this call to action by undertaking a large scale global engagement campaign reaching across 32 countries from offices, retail, and production. Through a network of ambassadors, Swarovski leaders and colleagues photographed themselves with a pledge card printed with ‘I support equality, do you?’ to show their commitment to the movement. This acted as a catalyst of awareness, helping to create conversations around the topic of gender equality through various social media channels.
Collaboration makes change happen, and through a collection of partnerships including UN Women, Room to Read, and the Alzheimer’s Society, Swarovski amplified the message of gender equality.
The inaugural UN Women HeForShe Arts Week in Londonrecognizes the power of arts to motivate cultural transformations, evolving the perceptions that shape society’s views on gender. Through shows, programming and performances the event raised awareness for gender parity whilst helping raise funds for UN Women’s work. The week launched at Twitter’s headquarters on International Women’s Day with a live music performance and panel discussions featuring Laura Haynes, Amy Lamé, James McVey, Cressida Pollock, Alistair Spalding CBE, and Eniola Aluko, culminating in the lighting of the London Eye in HeForShe’s signature color, magenta. Coinciding with the final day of the week long program was an exclusive pre-screening of Disney’s Beauty and the Beast at the Curzon Mayfair, accompanied by speeches from UN Women and Swarovski, who provided crystals for the film including Belle’s iconic yellow ball gown.
In order to highlight the disproportionate impact dementia has on women, Alzheimer's Society hosted an evening entitled ‘Women: United Against Dementia.’ Swarovski Executive Board Member Nadja Swarovski gave a keynote speech emphasizing the radical, global consequences of dementia, asserting the significant value of women in managing the disease.
Swarovski is extremely proud of the teams in India who collaborated with the Swarovski Foundation to promote the Foundation partner Room to Read’s work by displaying awareness-raising materials in 50 of our stores and more than 100 Swarovski boutiques across the country. The Delhi office welcomed several graduates of the Room to Read Girls’ Education Program to give an inspiring lecture about their experiences.
It is through these types of partnerships, advocacy, and community initiatives that Swarovski seeks to promote gender equality and the empowerment of women. These values and principles align with the aims of International Women’s Day and Swarovski will continue to engage in positive actions for the greater good of society.