The winning fashion labels, selected by Christiane Arp, editor-in-chief of VOGUE Germany, and Nadja Swarovski, Member of the Swarovski Executive Board, included Julia Seemann, Working Title, Claudia Betini and Horror Vacui. Each designer was given a wide selection of crystals as well as expert advice about application techniques to help bring their crystal-embellished creations to life.
Julia Seemann’s ’90s-inspired streetwear collections have already turned heads worldwide, and her experimental and intriguing mix of feminine and masculine hip-hop elements has attracted stars such as Rihanna and Gigi Hadid. Designers Antonia Goy and Björn Kubeja for Working Title focus on creating sustainable fashion, and were delighted that with this capsule collection they could “show that sustainability can also mean sparkle.” Claudia Bertini embellished her architectural lines, clean silhouettes and fine fabrics with decorative crystal elements, such as large chains and patch pockets. Anna Heinrichs or Horror Vacui was inspired by pieces from the Swarovski archive to add opulence to her colorful nightwear, dresses and blouses.
The designers’ each brought their own distinctive aesthetic to this fashion challenge, incorporating crystal in unusual and inventive ways. The project encouraged them to push the boundaries of creativity through crystal craftsmanship, as well as providing an exciting opportunity to showcase their talent and creativity to industry experts and influencers at one of the biggest fashion events in the world.