Also taking place in London, was WE Day on March 6th where inspirational speakers and world-renowned performers engaged with a crowd of over 13,000 young people. Executive Board Member Nadja Swarovski spoke at the event, addressing the global water crisis and empowering each member of the audience to enact positive change in their own communities.
WE Charity was founded in 1995 by then 12-year-old Craig Kielburger with a mission to fight child labor. WE have since grown globally and evolved in the past 24 years to build WE Schools and WE Villages that have empowered over 1 million people with clean water and granted more than 200,000 children with access to education.
In the U.S., additional World Water Day initiatives saw Swarovski Waterschool launch a Global Waterschool Student Ambassador program at the all-girls Notre Dame Academy in Los Angeles. 500 students attended the event, which included a screening of WATERSCHOOL and a Q&A with Nadja Swarovski and Dean of UCLA School of Theater, Film and Television Teri Schwartz.
An exclusive Atelier Swarovski Waterschool collection of jewelry was created to further raise awareness of global water challenges and inspire action. 10% of the recommended retail price from every sale of the Atelier Swarovski Waterschool Collection will go towards Swarovski’s Waterschool educational program, which empowers children across the globe to be ambassadors for water conservation.
World Water Day was established in 2015 by the United Nations in compliance with its 17 Sustainable Development Goals (SDGs), highlighting #6: Clean Water and Sanitation. This goal advocates to ensure availability and sustainable management of water and sanitation for all. Each year, a new theme is chosen to address the global water crisis. 2019’s theme is ‘Leaving no one behind.”
The Swarovski business has always been closely linked to water. It was the abundance of this resource that attracted company founder Daniel Swarovski to the Austrian region of Tyrol, where he established the first Swarovski manufacturing site back in 1895.
Water was – and is – the essential resource for Swarovski crystal, created stones and gemstone products that allowed this visionary man to generate clean electricity to fuel his machinery. It is because of this history of responsibility towards our co-workers, partners and customers that we are committed to focus our efforts on managing water in an equitable, efficient and responsible manner.
Our partnership with WE Charity allows us to continue this journey towards a more sustainable future.