When the fashion community thinks of this year’s Swarovski Award for Positive Change winner, they conjure a simple white tee from the Dior Spring 2017 collection with five words inspired by Chimamanda Ngozi Adichie: “WE SHOULD ALL BE FEMINISTS.”
This was a reckoning statement in Dior Creative Director Maria Grazia Chiuri’s first collection at the French luxury house last fall. Now, the convergence of fashion and feminism that she surfaced has resonated around the world and contributed to her win at this week’s Fashion Awards by the British Fashion Council. Council Chairmen Dame Natalie Massenet commented: “Maria Grazia will, with this award, be celebrated for her successful creative achievements, her contribution to female empowerment within fashion and her determination to encourage women of future generations to believe in themselves.”
The award comes at an impeccable time to applaud Maria Grazia for her arresting appeals and status quo inquiries. Two months ago for the Spring 2018 collection, the follow-up feminist statement came down the runway during September’s Paris Fashion Week with a nod to historian Linda Nochlin. Now, a striped long-sleeve shirt continues Maria Grazia’s vision, stating simply: WHY HAVE THERE BEEN NO GREAT WOMEN ARTISTS?
With a second nod to a groundbreaking literary work, Dior’s first female Creative Director signal boosts the message of each author - Linda Nochlin and Chimamanda Ngozi Adichie – to a new audience. One who might advocate for womens’ rights while wearing a midnight blue tulle skirt or her modern take on sportswear and eveningwear.
A champion for women everywhere, the iconic 53-year-old recipient notes, “I am delighted and very honoured to receive the Swarovski Award for Positive Change.
The feminist movement that has been mine for the longest time has finally struck a resonant chord in society, and this recognition sends a powerful message to all women battling on a daily basis. It also offers a timely opportunity to pay tribute to Franca Sozzani who, last year, was the recipient of the very first award.”
Sought-after editors, models, designers and fashion’s favorite tastemakers will join the honoree in London at the distinctive Royal Albert Hall to celebrate the best talent in the global fashion community and raise scholarship funds for emerging talent on December 4th at the 28th Fashion Awards in Partnership with Swarovski.