His London Fashion Week runway show provided an inclusive experience for all in alignment with The Mayor’s #Londonisopen campaign while a live performance by singer-songwriter Freya Ridings perfectly captured the mood of his collection.
Backstage, Swarovski chatted with the designer:
How would you describe your collection? What is the overall concept or message?
The message is about craft and shape and really communicating what our world is in the most saturated possible way - whether it is through the set, the fabrications, the Swarovski prints, textiles.
Please describe your crystal pieces and how they were integrated this season.
We added throughout the bugle parts so that it has an all over shine. Then we also have trims all over the garments as well, so it’s like a sporadic bling throughout the clothes.
Which piece in the collection is your favorite?
I think it would be one of the last ones - the one with the big ostrich feathers and a round face with Swarovski, it has quite a lot of movement and volume to it.
Who would you love to see wear this piece?
Anyone brave enough.
If there’s one thing you want the audience to take away from this show, what would it be?
We are trying to make an overall experience. I think as long as they go away and actually feel something from the show, what they like, what they don’t. I just want them to feel something. Hopefully, they are moved and that is the main objective of this season.