The excitement began hours before the Oscars in the heart of NYC with an extraordinary red-carpet experience, “Red Carpet Moments: Sparkle Like the Stars in Times Square.” Held at Swarovski’s Times Square flagship store on Sunday, March 4, special guests and shoppers alike experienced the glamour of Hollywood’s biggest night firsthand with a sparkling silver carpet entrance and innovative installations.
The unique store location offered attendees the opportunity to get their face on a digital billboard in Times Square with live stream video clips captured at the event. For the celebrity-infatuated, a digital personality test was on-hand to match shoppers with their “movie star” personalities, as well as provide a discount on the store’s high-shine crystal jewelry, accessories and home décor. A string quartet serenaded guests with celebrated film scores as passersby browsed new Atelier Swarovski designer collections for the season along with the brand’s sustainably-chic Fine Jewelry range.
Later that night, just a few blocks away at the iconic Rainbow Room, guests were gearing up for the exclusive live viewing of the 90th Academy Awards. Surrounded by stunning panoramic views of NYC, attendees enjoyed an inspired menu as the Oscars telecast revealed the night’s big winners.
As the official Oscars London presenter, Swarovski gathered members of the Academy and film industry elite at Soho’s Ham Yard Hotel at a two-tier screening venue. Guests sipped glasses of Piper-Heidsieck Champagne from the comfort of their lavish dining tables while stars walked the red carpet and accepted awards on stage. Once the clock struck twelve, a midnight meal was served, complete with espresso martinis for a sweet send-off.
A spectacular stage design by Tony® and Emmy® Award-winning production designer Derek McLane made with 45 million crystals lists Swarovski’s key partnership with the 90th Academy Awards. The dazzling proscenium was a true eye-catcher during the Oscars telecast, mesmerizing viewers in more than 225 countries and territories worldwide.