At the 89th Academy Awards, over 300,000 sparkling crystals coalesced to produce Swarovski’s most sensational stage to date. Teaming up with Academy Award Production Designer Derek McLane for the fifth year in a row proved to accomplish magnificent results. The four-time Tony Award winning set designer incorporated the crystals into more than 30 set pieces, with a focal piece comprised of 11 crystal statuettes which featured approximately 150,000 crystals. The sparkling décor did not stop there as additional set pieces were given a glittering makeover with over 162,000 crystals. The proscenium layered 37,000 crystals over a gold backdrop while a 320 strand shimmering curtain supported 80,000 crystals. A closedown wall composed of 149 distinctive panels held 22,200 crystals and 18 fully covered Dolby Theatre opera boxes flaunted 23,500 crystals.
Adding even more sparkle to the evening, in an eco-friendly initiative between Atelier Swarovski and Red Carpet, Green Dress, the crystal house debuted its first fine jewelry collection on the red carpet. Acclaimed actresses Emma Roberts and Priyanka Bose wore exclusive new pieces from the collection to raise awareness and spread the importance of responsible business procedures in the fashion industry. As a certified member of the Responsible Jewellery Council (RJC), Atelier Swarovski commits to employing sustainable social and environmental practices with its product.
The 2017 Oscars saw a profound display of luxury both on the stage and the red carpet. After a decade of collaborations, Swarovski has contributed over a million crystals to the annual Academy Awards. No stranger to the entertainment industry, Swarovski’s crystals have been used in films since the 1930s, most popularly appearing in films as classic as The Wizard of Oz, Gentlemen Prefer Blondes, and Breakfast at Tiffany’s, to modern meccas like Dreamgirls, Moulin Rouge!, and Cinderella.