GOING GAGA
Back in the saddle for her fifth world tour, ‘Joanne’, Lady Gaga took to the stage on August 1st for the opening performance of her most recent country-tinged album by the same name. Costumes and stage elements were treated to the Gaga touch, receiving an extravagant enhancement of nearly 550,000 Swarovski crystals, adorning everything from ensembles and props to make-up, culminating in a show-stopping spectacle of shimmering light.
Reputed for her imaginative and iconic style, Mother Monster and her team at Haus of Gaga, along with a team of creative talents across fashion, beauty and set design, partnered with Swarovski to create a comprehensive production which spoke to the superstar’s signature style. Utilizing hundreds of thousands of crystals spread throughout the performance, customized costumes and stage elements told a mesmerizing story in support of Gaga’s most notable tracks.
Thousands of crystals in 21 different hues found their way onto bodysuits, ball gowns, and one statement-making floor-length coat pavéd in over 250,000 crystals, conceived by esteemed designer Michael Schmidt. Additional looks embellished with nearly 200,000 crystals for the pop icon and her dancers were created by fashion designer and Emmy Award nominated costume designer Zaldy. Other stand-out pieces with crystal adornments include Gladys Tamez’ signature “Joanne” hats, crystal fringe top by Vex Latex, crystal bodysuit by Michael Velasquez and crystal jacket by Lonotta Studio. Lady Gaga’s dancers also wore crystal denim by Haus of Gaga. For the finishing touch, make-up and masks were created by celebrity and fashion beauty artist Sarah Tanno. To help bring Gaga’s songs to life, production and set design studio Marla Weinhoff Studios created a bespoke crystallized keytar delivering a stunning visual effect.
No stranger to high-shine style, Gaga has flaunted Swarovski on the stage before, most recently lighting up the catwalk at the 2016 Victoria’s Secret Fashion Show in a Gladys Tamez creation, the “One Million Dollar Hat”, featuring 45,700 swinging crystals that extended to the floor. Other stand out partnerships with Lady Gaga include the 2017 Super Bowl half-time show and American Horror Story.
Encouraging crystal experimentation and innovation in fashion, Swarovski strives to partner with visionary talents from various creative fields. Supporting artistry on the stage and beyond, teaming up with influential icons like Lady Gaga propels Swarovski into the spotlight in fresh and inspiring ways.
Gaga will carry on her headlining tour in mesmerizing sparkle for 60 shows throughout three countries, concluding with a final performance in California on December 18th.
