Shot in the designer’s atelier in Paris during Haute Couture week in January, by director Toby Knott, McMenamy dances through stairwells and corridors to a beat that is layered over a voiceover from a 2017 interview with the designer – in which he speaks about authenticity within design and his passion for creating pieces that celebrate difference. The jewelry worn by McMenamy was inspired by 90’s street punk, featuring Swarovski crystal cuts designed to emulate vintage mirrors, and perfectly embodying the Jean Paul Gaultier attitude.
Jean Paul Gaultier’s 50th anniversary show – his final, legendary runway collection – featured over 700,000 crystals provided by longstanding collaborator Swarovski.
Model: Lily McMenamy
Director: Toby Knott
Creative: George Yandell for Spring Studios
Stylist: Vanessa Coyle
Still images: Jason Lloyd Evans