Known for his oversized Riviera sun hats and Marseille beach dresses, Jacquemus paid tribute to yet another part of his native country; the iconic lavender fields of Provence. The location of the show represents the region where the designer was born, and an integral part of the brand’s DNA.
The millennial designer is known for ambitiously mixing the simplicity of the French countryside with Paris’ 90s youth culture. This flair was once again showcased as pop met Provençal; an open-air runway in shocking pink set amidst blooming lavender fields awaited the guests on Monday evening.
Titled “Le Coup de Soleil” – The Sunburn – the collection was inspired by Jacquemus’ childhood summers of tourists, artists and paysans, manifested through large unisex shirts, sun-bleached shades and workwear clothes. Collaborating with Swarovski on a range of looks, Jacquemus’ sparkling pieces seen on the runway included a patchwork dress woven with Swarovski crystal beads embroidered as flowers; a polo shirtdress in powder yellow and green Swarovski Crystal Mesh; and a white tromp l’oeil t-shirt with crystallized motifs of last year’s cult Le Gadjo bag.
Another focal point was the accessories: embellished stilettos designed with cascading lavender crystals encapsulating the heel; unisex baguette-cut crystal bracelets; and – sure to become a street-style favorite – a touristy bob hat with glittering cupchain strings, all serving as a shining example of Jacquemus’ retro style fused with Swarovski crystal.
Jacquemus is the latest brand to enjoy Swarovski’s creative collaboration as it continues to support and nurture emerging designers. Simon Porte Jacquemus visited Swarovski’s HQ in Wattens earlier this year to learn about the heritage of the brand, and to discover new ways of integrating Swarovski crystals into his collections. He said about the collaboration: “For me, Swarovski is this incredible historical brand that has worked with many huge designers such as Dior and Alexander McQueen. It’s the first time we have used crystals and they allow us to explore a new form of craftsmanship that I am really excited to showcase in Provence.”
Nadja Swarovski, Member of the Swarovski Executive Board, commented: “As a brand with a longstanding commitment to talent support and creative collaboration, we are delighted to celebrate one of fashion’s shining lights, Simon Porte Jacquemus, as he marks his first decade in the industry with a special show in the South of France.”