The competition included a shortlist of ten young talents presented their accessories designs to a jury of distinguished industry figures, presided over by Christelle Kocher, artistic director of Maison Lemarié and founder of fashion brand Koché. The winners will receive a €15,000 grant from Swarovski and the opportunity to undertake a project up to the value of €15,000 with Chanel’s Maisons d’art. Participants and past winners were also supported with a generous selection of Swarovski crystals for their creations.
The winning design trio – Kate Fichard, Flora Fixy and Julia Desqsirier – were awarded for their ‘auditive jewelry’ collection: H[earring]. Their collection is a response to the observation that conventional hearing devices draw undesirable attention to a handicap, either through a crude medical design or by an attempt to disguise them in flesh or nude colors. The trio decided to apply their creativity to designing hearing aids that can be considered fashion accessories too.
In the same way that spectacles are technical products that are also jewelry, so their H[earring] collection is as beautiful as it is technical. A curved ‘bangle’ in white or yellow gold fits to the shape of the ear and is adorned with Swarovski crystals, pearls or colored polished glass shells. “The aid is emphasized, extended, thickened, exaggerated, it shines and becomes remarkable,” they commented.
Nadja Swarovski, Member of the Swarovski Executive Board, commented: “We are delighted to partner for a second successive year with the Hyeres Festival on the Swarovski Fashion Accessories Prize. As a company with a longstanding commitment to emerging creative talent in the world of fashion and accessories, it is a pleasure to support these fantastic young designers. It is also wonderful to have one of our most innovative collaborators, Christelle Kocher – also the artistic director of one of our oldest creative partners Lemarié – as president of the jury.”