“Each year we look forward to unveiling our holiday windows. We are thrilled to welcome New Yorkers and visitors of all ages to experience this year’s spectacular design and animation,” says Tony Spring, Bloomingdale’s Chairman and CEO. “The magic of P.T. Barnum is captured throughout our 59th Street flagship, inspired by our partnership with The Greatest Showman and brought to life with 7.6 million Swarovski crystals in our Lexington Avenue Windows. This project and partnership is one of things that makes Bloomingdale’s like no other store in the world.”
The iconic department store windows awaken the senses with magical visuals and musical moments, enriching each glass enclosure with P.T. Barnum quotes and The Greatest Showman soundtrack. As spectators move closer to the scenery, a melody plays on, signifying the inspiration for the window’s theme. Motifs range from “This is Me” – a celebration of oddities uniting as a family despite their differences, illuminated by a rotating spotlight – to “Rewrite the Stars” – a love scene decorated with a shimmering night sky of over 800 Swarovski Moravian Stars.
In a marvelous unveiling, 59th St and Lexington Avenue was transformed into a traveling circus, with jaw dropping sideshow acts and a special performance by Keala Settle who plays the Bearded Lady in The Greatest Showman. Actor and singer Zendaya, who stars in the film as well as the Bloomingdale’s holiday campaign, also joined in on the evening’s festivities.
“We are thrilled to collaborate with Bloomingdale’s and Fox to celebrate this holiday season with whimsical windows,” said Nadja Swarovski, Member of the Executive Board, Swarovski. “Swarovski’s continued support of diversity and inclusion, which so brilliantly reflects in our company’s values, shines brightly through The Greatest Showman film as well as the crystallized costumes, props and Atelier Swarovski jewelry on display at the Bloomingdale’s New York flagship.”