The dazzling exhibition took over London’s esteemed Claridge’s Hotel, filling the luxurious ballroom with crystal-embellished garb mirroring the bold, mesmerizing and ambitious qualities displayed throughout The Greatest Showman. Judging the collections were a panel of esteemed entertainment and fashion executives including Michael Gracey, The Greatest Showman Director; Nadja Swarovski, Member of the Swarovski Executive Board; Natasha Pearlman, Editor of Grazia Magazine; Catherine Scorey, Ted Baker Womenswear Director and Rebecca Rodden, Ted Baker Menswear director on his behalf; and Ian Morton, Senior Vice President of International Promotions of Twentieth Century Fox.
The winning team, Group 8, reflected the qualities of the film best with their ‘Self-o-Matic’ photo booth, championing inclusivity, uniqueness and individuality in the same way P.T. Barnum once historically did.
“The Swarovski crystals allowed us to make something totally unique. We were able to use a crystal ribbon in a 3-D weave, which not only looked amazing, but actually strengthened the construction of the garment! The crystals were very easy to use because they could be heat pressed straight onto the garment. Working with Swarovski has been an amazing experience. The Swarovski crystals added a whole new dimension to our design process. Aesthetically and texturally it added depth and aided in lifting our designs.” – Group 8
Following the exhibition opening, Swarovski hosted an exclusive private screening of the movie at the Mondrian London in anticipation for the global premier in New York December 8. The Greatest Showman will be mesmerizing audiences in theaters starting December 20.