Later in the week, Atelier Swarovski welcomed select guests to an exclusive luncheon on the rooftop of the JW Marriot hotel on Cannes’s most famous stretch, La Croisette, to preview all the brand’s latest fine jewelry collections. Nadja Swarovski was joined by Penélope Cruz, and friends including Lucy Walker, Richard Gianorio, Kathleen Beckett, Mademoiselle Agnès, to toast the beautiful pieces which champion conscious luxury

The three in-house designed colored collections strike a more contemporary note than the classic created diamond collections debuted by the brand last year. The pieces feature precision-cut genuine gemstones, including Swarovski Genuine Topaz, garnet and agate, alongside a rainbow of created gemstones, including created sapphire, created ruby, created corundum and Swarovski Created Diamonds. For extra conscious credentials, the stones in these collections are also set in 18-karat Fairtrade Gold – as will all the brand’s fine jewelry pieces going forward.

The gold is sourced through the Fairtrade system from the Minera Limata Limitada co-operative in Peru. This environmentally responsible gold mining project provides local alpaca breeders with additional income and promotes the sustainable development of the Limata community. Meanwhile, the created gemstones are man-made in state-of-the-art laboratories, yet have the same exceptional qualities as mined gemstones, making them identical to the naked eye.

With its exquisite new fine jewelry collections, Atelier Swarovski proves that luxury not only means beautiful craftsmanship, it also means crafting beauty with sustainability at its heart.