Fast-forward to 2018 and the brand continues to shine a light on conscious luxury with its second fine jewelry collection, this time featuring Fairtrade Gold, Swarovski Created Diamonds and archive gemstones. The collection premiered at Baselworld, the industry’s biggest and brightest jewelry and watch show in Basel, Switzerland in March.
Swarovski Created Diamonds, which are lab-grown and then precision cut by Swarovski’s master cutters, have the same exceptional qualities as mined diamonds but are widely accepted to have less impact on the natural world. Meanwhile, the 18-karat Fairtrade Gold used to produce the fine jewelry pieces was sourced from the Minera Limata Limitada co-operative in Peru through the Fairtrade system. As Swarovski continues its sustainability journey, it aims to use the best available materials in its manufacturing. By committing to using created diamonds and Fairtrade-certified gold, Atelier Swarovski knows that its shining jewelry is environmentally friendly, while also helping to promote sustainable development and reduce poverty.
At Baselworld, Atelier Swarovski welcomed hundreds of visitors to its presentation inside the impressive Swarovski stand. Following on from the Swarovski Created Diamond and created emerald ranges in the first collection, the new fine jewelry collection features a stunning blue range and a pink range, both made with Fairtrade Gold. Guests who attended ‘Sparkling Hour’ received the complete Swarovski experience while sipping champagne as they browsed the brilliant jewelry displays
Visitors also learned about the Fairtrade movement and the Peruvian miners that provided the gold. Fairtrade is a global movement and strategy that aims to promote sustainable development, empowering farmers, workers and miners and allows them the opportunity to improve their lives and plan for their future. With its commitment to Fairtrade Gold and Swarovski Created Diamonds, and its Responsible Jewellery Council certification, Atelier Swarovski is well on the way to becoming a beacon for positive change in the jewelry industry.