Showcasing Atelier Swarovski’s exceptional mix of creativity, craftsmanship and innovation, the eyewear collection takes its inspiration from the brand’s Moselle and Nile jewelry families by referencing each line’s unique design aesthetics. The five-style collection is split between frames packed with luxurious crystal appeal and high-shine decoration, and on-trend models featuring fluid lines and subtle tones rendered in Swarovski’s crystal Pointiage technique.
To celebrate the launch, Atelier Swarovski invited fashion influencers and personalities to an exclusive Parisian dinner party at Hôtel de Crillon during the heart of Haute Couture Week. Poppy Delevingne, Johannes Huebl, Olivia Palermo, Morgane Polanski and others from fashion’s front lines enjoyed the luxurious surroundings over drinks and delicacies, whilst snapping selfies and swooning over the brand’s new crystallized collection – perfect for blocking paparazzi flashes.
“We are thrilled to extend our product offering for Atelier Swarovski with our debut eyewear collection” commented Nadja Swarovski, Member of the Swarovski Executive Board. “The designs are a luxurious celebration of our crystal and the cutting-edge design and craftsmanship at the heart of the brand.”
Produced and distributed by Marcolin Group, one of the world leaders in eyewear, Atelier Swarovski’s new collection expertly combines the brand’s signature design DNA with Marcolin’s high-end Italian craftsmanship.