The new collection, named Alex Woo x Swarovski Gemstones, features bold and sleek geometric shapes that reflect Alex Woo’s background in sculpture, modern form and classic design. Each hand crafted charm in Alex Woo x Swarovski will be available in sterling silver and is expertly set with ombré shades of genuine pink or blue sapphires that have been precision cut by Swarovski.
Woo shares her thoughts on the partnership by stating, “It is an honor to partner with an iconic brand like Swarovski to celebrate my anniversary. Swarovski is synonymous with brilliance and glamour, so this collection is one that will truly shine!”
Alex Woo’s distinctive style and trend-setting pieces have grown to main-stream popularity over the brand’s 15 years, including pop culture moments and the silver screen alike. From Ariana Grande’s music video “Into You” to Carrie Bradshaw in “The Carrie Diaries”, and the personal number trend sparked by Eva Longoria, the brand continues to expand its influence and mark on fashion. Alex Woo delicately balances the trendy “must have” and the classic into sleek and stylish designs that evoke the bold strength of today’s women, something to which Swarovski can surely relate.