Zooming in
Swarovski Optik uses innovative technology to create cutting-edge visual devices
Collective Power
How Swarovski brings sparkle to the world’s hottest emerging talents
Anthony Vaccarello: Shooting Star
How Anthony Vaccarello went from the first Paris talent supported by the Swarovski Collective to creative director of Saint Laurent, setting fashion’s history alight in the process
Facets for the Future
Swarovski’s pioneering work with sustainable stones is leading a 21st century revolution in Conscious Luxury
Fashioning a Must-Have
We take a ‘best of’ look back at the fashion designers who have lent their talents to Atelier Swarovski to create some of the brand’s most incredible jewelry collections
SHINING THROUGH THE AGES
Swarovski’s lighting ranges encompass elegant chandeliers and breathtakingly dreamlike installations that fuse sculptural ingenuity and ultra-sophisticated technology
Remaking History
Explore how Swarovski crystals on Balmain’s gorgeous gowns have helped showcase the brilliance of Paris’s haute couture ateliers for more than 75 years
AT HOME IN THE HILLS
Over the past 125 years, Swarovski has crafted a unique sense of community in the Austrian mountain town of Wattens
STYLE ON SCREEN
Iconic fashion moments in film illuminated by Swarovski
EMPOWERING MOTHERS TO CHANGE THE NARRATIVE
Highlighting Swarovski Foundation’s work with Street Business School
NEXT GENERATION VISION
Explore how Swarovski’s Designers of the Future initiative has helped emerging creatives to brave unknown territory and explore sustainability when fashioning works from crystal
CREATING CONSCIOUS LUXURY
Atelier Swarovski brings responsible glamour to the world’s most famous red carpets
CELEBRATING JEAN PAUL GAULTIER
Swarovski releases a short film featuring Lily McMenamy
focused on the future
Atelier Swarovski’s design-driven Eyewear ranges have been delighting consumers since 2018
HELPING CULTURE SHINE
Over the years, Swarovski has helped light up the world of culture and the arts in many different forms
MAGICAL CRYSTAL SLIPPERS
Swarovski’s long list of collaborations with iconic designers have helped to create some of the most spellbinding shoes for modern times.
time to shine
Discover how Swarovski has illuminated the world of watches
Kaleidoscope of Life
Swarovski Zirconia arrives in new cuts and color combinations to celebrate the multi-faceted and brilliant future of the brand
TRUE COLORS
A new collection of colored Swarovski Created Diamonds inspires fresh creativity in jewelry design
JEWELS FOR THE HOME
The ever-expanding Atelier Swarovski Lifestyle lines strengthen Swarovski’s commitment to exploring the full potential of cutting-edge design
A meeting of minds
How the legendary Alexander McQueen’s partnerships with Swarovski inspired a long legacy of support.
The Future is Equal
How Swarovski is adding sparkle to International Women’s Day
into the blue
For its 125th anniversary, the best of Swarovski is reimagined in an iconic color
#SPARKCHANGE
Swarovski’s annual campaign for International Women’s Day, The Future Is Equal, aims to raise awareness of the importance of gender equality to create an inclusive world for everyone.
#crystalonthecatwalk: Paris fashion week aw20
Swarovski stunned the runways of Paris with mesmerizing sparkle
Nadja Swarovski wins Positive Luxury Award
The ceremony celebrated sustainability and innovation within the luxury industry.
Protecting Nature’s Treasures
Atelier Swarovski’s charitable collections harness creativity as a force for good
CRYSTAL ON THE CATWALK: MILAN FASHION WEEK AW20
Precision-cut Swarovski crystals light up the runways of Milan
ENCHANTING VIENNA
Bringing decades of Swarovski sparkle to the Vienna Opera Ball
A TOAST TO ONE X ONE
Swarovski celebrates One X One: The Conscious Design Initiative at NYFW
KARL’S LOVE FOR CRYSTAL
How two iconic brands – Karl Lagerfeld and Swarovski – have fostered a partnership rooted in style, creativity and craftsmanship
CRYSTAL ON THE CATWALK: LONDON FASHION WEEK AW20
Swarovski crystals reflected unmatched shine at LFW this season
CRYSTAL ON THE CATWALK: NEW YORK FASHION WEEK AW20
Swarovski ignites the runway with cascading crystals and light-filled embellishments
A NIGHT TO REMEMBER
How Swarovski lights up the most magical stage in Hollywood
SWAROVSKI SHINES AT SUPER BOWL
Jennifer Lopez and Shakira sparkle during the legendary Super Bowl halftime show
Gaultier’s Grand finale
Swarovski celebrates a moment in fashion history – Jean Paul Gaultier’s 50th Anniversary & Final Show
Whitechapel Gallery Art Icon 2020
Artist, Francis Alÿs honored as Art Icon 2020 at gala dinner hosted by Swarovski and Iwona Blazwick OBE.
ATELIER SWAROVSKI SPARKLES ON THE RED CARPET
The first-ever pink Swarovski Created Diamond debuts at the EE BAFTAs.
Action for Nature
Swarovski sparks change in a panel discussion at the World Economic Forum in Davos.
Swarovski Celebrates Conscious Design
Swarovski announces a new global fashion sustainability initiative in collaboration with Study Hall and the United Nations Office for Partnerships.
One X One: The Conscious Design Initiative
Swarovski sparks change with its new global sustainability program.
