Swarovski Executive Board Member Nadja Swarovski shares how Lee McQueen defied all expectations with his innovative reinterpretations of Swarovski crystal products. Inspired by her Grandfather’s collaborations with Christian Dior and Coco Chanel, Nadja Swarovski sought to strengthen the company’s emphasis on high fashion. After meeting Lee McQueen early in his career, it was clear McQueen had a unique appreciation for creative materials—and would be someone who could push the use of crystal beyond what had been seen before.
Unseen McQueen: Interview: Nadja Swarovski
Nadja Swarovski is a member of the Swarovski executive board and chair of the Swarovski Foundation's board of directors. Swarovski are the principal sponsors of Savage Beauty at the V&A. During Lee McQueen's lifetime, they provided sponsorship and support for many of his shows and projects. Countless Alexander McQueen pieces are crystal-embellished.