Swarovski has a long-standing relationship with Giles; the innovative designer has been a member of the Swarovski Collective for 21 seasons, using Swarovski crystals in his celebrity-packed London Fashion Week shows to spectacular effect; his iconic Spring/Summer 2012 collection featuring the Stephen Jones Swan Headpieces included over 700,000 Swarovski crystals. Giles branched out into jewelry design in 2008, when he collaborated with Atelier Swarovski to produce a playful collection using his Japanese inspired cartoon character ‘eek’. Giles teamed up with Atelier Swarovski again in 2009 to create two further collections of statement jewelry using unusual materials including felt and safety pins.