our history

Swarovski story starts in Wattens, Austria and goes back all the way to 1895, when Daniel Swarovski started with his newly invented machine for cutting and polishing crystal jewelry stones. Swarovski crystals soon became one of the most recognized crystals all over the world.

With our production in Serbia, Swarovski Subotica became an integral part of Swarovski family and one of the most important locations in Europe. Since 2012 we have continually expanded to become the second biggest location in this part of the world.

Very ambitious goals are in front of us and we are very proud that in cooperation with our headquarters in Wattens/Austria we are capable to satisfy needs of our customers all over the world. 

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