Our Austrian roots go all the way back to 1895, when Daniel Swarovski moved to the village of Wattens in Austria, with his newly invented machine for cutting and polishing crystal jewelry stones. Swarovski crystals soon and ever since caught the eye and sparked the imagination of consumers and designers all around the world. With a rich history and a culture of creativity, Swarovski is committed to growth and to maintaining its place at the forefront of design, creativity, and technological innovation.

Australia was one of the first markets in the world to open a Swarovski Boutique in the early 1980's in the Sydney Centrepoint Tower. From there we have continued to grow to over 70 stores across Australia and New Zealand. Our new sparkling offices are located only 3 kilometers from the Central Business District and moments away from Sydney International Airport.

Swarovski was first introduced in New Zealand in 1991 through our retail partners. We opened our first store in Auckland in the early 2000's and now have stores in both the North and South Island.

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