Swarovski is a €2.6 billion global business, with 26,000 employees and 2,680 stores around 170 countries. You will find our creations gracing the catwalks of Milan, Paris, London, and New York. But to really understand Swarovski, you have to come to Wattens. This village in the Austrian state of Tyrol is where our story began in 1895 – and today it is still the creative hub and driving force behind our core business.

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