For more than 120 years, we have striven to stay true to Daniel Swarovski’s founding principles of doing business in a way that respects the social and natural capital on which we all depend. Since 2010, we have taken a more formal approach and have consciously integrated sustainability into the operations of the Swarovski business, while building on our key strengths and achievements. Through our current activities we do a good job of managing our impact on the environment and caring for the people who work for us. But we need to do more. We are thinking more broadly about our influence in society as a globally recognized brand.
With this new approach Swarovski will become a brand that drives positive change, ensuring we can continue to do business for generations to come. We provide detail on the evolving nature of our strategic approach to sustainability, which represents the beginning of a new phase in Swarovski’s sustainability journey, in the latest edition of our Sustainability Report.
Swarovski drives positive change, so when you buy Swarovski you are contributing to a better world
To protect the people and the natural environment touched by our supply chain
To inspire and enable our designers, collaborators and customers to be more sustainable
To work towards sustainable production and consumption
The main tenets of our strategy are summarized in our vision and goals, and through five priority themes that define the areas of particular focus where we believe that Swarovski can have the greatest impact across our supply chain. This framework runs alongside the ongoing improvement of social and environmental governance and systems across the business units, production sites and external supply chain, that is required to manage the broad range of sustainability risks, issues and opportunities across our business.
Water has always been central to the Swarovski story, with our 120 year history of crystal production partly generated by small-scale hydro-power from the beginning. We now see the most significant risks and opportunities around our production sites and in some key regions in our supply chain where there is pollution, scarcity and flooding. The aim now is to better understand the fresh water challenges and the potential context-based and collaborative interventions that we can make.
As a brand for which women are a significant part of our consumer base and workforce, we strive to champion women’s empowerment. Our aim is to empower women across our value chain from those who craft our products to those who wear them.
We aim for colleagues in our production sites and across our supply chain to enjoy good conditions, benefits and opportunities in their working life and we endeavor to have positive impacts in the wider local communities.
The breadth and depth of our industry design collaborations is one of the key reasons for our success as a global brand. We aim to become known for endorsing sustainable materials and products, and inspiring conscious collections by harnessing our networks and championing conscious design.
Swarovski has always been at the forefront of innovation, and we want to channel this pioneering spirit in pursuit of sustainable innovation. We will pursue innovative uses and applications for our crystals, seek to influence the materials used with our products, research innovative services that contribute to the circular economy and link up with smart devices.
United Nations' Sustainable Development Goals
We seek to align ourselves with the United Nations’ Sustainable Development Goals (SDGs) through our priority themes. The themes map across to SDGs 5 – Gender Equality, 6 – Clean Water and Sanitation, 7 – Affordable and Clean Energy, 8 – Decent Work and Economic Growth, and 17 – Partnerships for the Goals; and we have begun to consult with colleagues and NGOs to explore local development challenges and opportunities at our production locations.