And today, at a moment in history where billions of people still lack access to clean water, Swarovski continues to support a range of initiatives that are building a more sustainable future for water crises around the world—from recycling almost 70% of the water used at its production sites, to the company’s pioneering community investment program, Swarovski Waterschool.
First established in 2000, the Waterschool has been at the heart of the company’s efforts to encourage positive change around water usage. Encompassing initiatives that provide access to safe water in developing nations, education around sustainable water management and the construction of sanitation facilities in schools, the program’s global reach extends across six continents, and has benefitted over 500,000 students and 2,400 schools around the world.
The Waterschool program is about more than just statistics, however. As highlighted in last year’s Waterschool documentary – poduced in collaboration with UCLA’s School of Theater, Film and Television and available on Netflix – the most powerful evidence of the scheme’s success lies in the individual stories of the young people whose lives have been positively affected by it both in the present day, and who are preserving these resources for future generations. Focusing on a series of young women who live along six of the world’s major rivers, the documentary tells the story of one of the greatest issues facing mankind today on a truly human scale.
These principles of responsibility and sustainability are part of the very soul of Swarovski. Built on the vision of the brand’s founder, Daniel Swarovski, the philosophy of Conscious Luxury is one that informs every layer of the company: from responsible sourcing of gemstones and other materials, to developing new lab-grown stones for a lower environmental footprint and running an extensive audit program to ensure that the highest ethical labor standards are maintained along the supply chain. For Swarovski, long-term success can only come by supporting the resources and communities upon which it depends—today, and far into the future.