Inspired by the adventurous spirit of founder Daniel Swarovski, who appears as a dreamlike presence along with his famous top hat and cane, ‘The Soul of Swarovski’ features Swarovski´s employees, from designers to goldsmiths and glass factory workers, alongside member of the Swarovski Executive Board, Nadja Swarovski.
A four-minute visual poem, ‘The Soul of Swarovski’ offers an intimate portrait of the creative process at Swarovski, capturing each step of the creative journey of Jean Paul Gaultier’s ‘Kaputt’ crystal, from first concept to final product.
Shot inside Swarovski’s factories and archives in Wattens, Austria, Valli’s documentary short explores the explosive creative energy that comes from the push and pull of tradition and innovation, perfection and imperfection, science and art.
There’s a Swarovski kind of soul which I can feel in everybody. In the workers, in the craftsmen, in the head of the factory, in the family. There is a pride. The soul of Swarovski is everywhere.