The collection celebrates the unique DNA of Swarovski by honoring its iconic blue shade. Like no other, this extraordinary deep blue simultaneously encompasses maturity, wisdom and generosity while embodying the everlasting feelings of wonder that are unfolded by the opening of each Swarovski box. Over the years, the signature shade has become instantly recognizable as a symbol of Swarovski, so it was the perfect choice to bring to life this special collection celebrating the company’s 125th anniversary.
The collection of jewelry, watches, accessories and crystal figurines shines a light on Swarovski’s heritage of mastery and innovation. There is a reason why these pieces are favorites: the collection focuses on classic and covetable pieces, such as the iconic Swan. This elegant motif is Swarovski’s global bestselling jewelry design. In the Dancing Swan necklace an extraordinary blue stone glitters at the center of the pendant, dancing with movement and dazzling in the light.
Other enchanting pieces in this 125th Anniversary Collection include the return of the Original Mouse, a crystal figurine first created in 1976, and the Crystalline Glam watch, which features a case filled with hundreds of brilliant blue Swarovski crystals. The classic Tennis Bracelet is also refreshed in iconic Swarovski blue, while the sophisticated Angelic studs captivate in their new blue shade.
The 125th Anniversary Collection celebrates the best of Swarovski’s history and heritage in style. Each piece is not just a tribute to Swarovski’s sparkling past, it is a future classic to wear and treasure for years to come.