Unsurprisingly, it was one of the greatest R&B legends – and one of the world’s most innately stylish men – who identified this first: Pharrell Williams. Williams’s relationship with Swarovski began back in 2014, when he took to the stage of Saturday Night Live sporting a pair of Adidas Stan Smith sneakers that instantly got the internet talking: swathed in over 1,600 crystals of various shapes and sizes, the custom piece took Swarovski artisans over 10 hours, applying each individual stone by hand. The same year, Williams partnered with Swarovski once again to produce a cardigan for his tour that was covered in a further 5,000 crystals, in a fresh, streetwear-inspired take on the bedazzled tour wardrobes of Michael Jackson.
From there, Swarovski-encrusted pieces have become a go-to for those looking to add a little sparkle to their streetwear. Through the house’s relationship with the ANDAM Fashion Awards, a number of cutting-edge labels who are bringing streetwear to the runway in bold and experimental new forms have benefitted from the use of Swarovski crystals to tell this story, including Koché, Y/Project, and Marine Serre.
Most recently, in 2019, to mark the 25th anniversary of Supreme—arguably the world’s highest-profile and most hotly hypebeast-coveted streetwear brand—Swarovski collaborated with James Jebbia to recreate the label’s iconic red box logo in glass crystals. The takeaway? It seems that whether you’re in the market for an haute couture gown or a streetwear staple, nobody can resist a little bit of Swarovski sparkle.