The first Swarovski binoculars were developed by Wilhelm Swarovski back in 1935. Wilhelm, the eldest son of Daniel Swarovski, was a keen astronomer and hiker, and loved to climb the mountains near his home. And it was these personal interests that led him to experiment with using Swarovski’s glass production and finishing technology to make some of the world’s most perfect lenses.
Wilhelm went on to found Swarovski Optik in Absam, Tyrol in 1949, specializing in the production of superior long-range optical instruments. Its first commercial product was named for a local mountain peak that Wilhelm loved to climb, as well as for the bird of the same name – the Swarovski Habicht, meaning ‘hawk’ in German.
Over the years Swarovski Optik has moved from solely manufacturing lenses and binoculars to a wide range of optical devices, now including rifle scopes, telescopes and optronic devices. Using cutting-edge technology and a desire for constant improvement, it has become a market leader for precision optical instruments. The Habicht itself is still in production and today is a bestseller, with new models constantly updated to maintain its position as a top-of-the-range optical product.
And these high standards of quality and technology were rewarded in 2009, when Swarovski Optik was granted a Royal Warrant of Appointment for the supply of binoculars to Queen Elizabeth II.
Now, 2020 sees the launch of Swarovski Optik’s latest advance: the dG, the first long-range optical device for birding that allows the user to digitally identify, document and share their sightings. With its accompanying wildlife identification apps, this next generation set of scopes combines pioneering technology with a relentless passion for discovery. Once again, for a new generation, Swarovski has helped bring nature’s beauty into clearer view.